Sports

Ballon d’Or Football Award To Give NFTs To Winners

Ballon d’Or Football Award To Give NFTs To Winners

Ballon d’Or Football Award To Give NFTs To Winners

Ballon d’Or Football Award To Give NFTs To Winners

The greatest prize for individual footballers, the Ballon d’Or, will be presented to this year’s winners with digital tokens in addition to their sparkling trophies, the organizers informed AFP on Thursday.

ALSO, READ Full List Of 2022 Ballon d’Or Nominees Out, Messi Absent

The Equipe media group’s France-based award has honored the best players of the beautiful game for 66 years, bestowing upon them fame throughout the world and a trophy in the form of a golden football.

Equipe is attempting to enter the cryptocurrency market this year, giving a variety of digital tokens (NFTs) that are free for the winners but that the general public can purchase hundreds more of.

Sport is awash with NFT projects as organizers, clubs, and players seek to cash in on their fame.

Ballon d’Or Football Award To Give NFTs To Winners

The tokens are pieces of computer code stored on a blockchain, the digital ledger that holds information about digital assets.

They can be linked to a piece of art, a video game avatar, or a real-world object, as with the Ballon d’Or.

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NFTs are generally bought by people who hope to sell them at a profit, their value based on supposed scarcity and collectability.

But the whole of the crypto sector has suffered a rout this year with the value of currencies and assets such as NFTs taking a pummelling.

Nevertheless, Equipe said the Ballon d’Or NFTs were part of a longer-term strategy.

Ballon d’Or Football Award To Give NFTs To Winners

“This first collection will be followed by others as the Ballon d’Or, and more broadly the Equipe and Amaury groups, wish to project themselves in a sustainable way into the world of web3, the new age of decentralized internet,” said the media group.

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Equipe said it would auction three NFTs that would give the holders “VIP access” to the awards ceremony on 17 October, followed by hundreds more after the ceremony.

Karim Benzema, the France and Real Madrid striker is a runaway favorite to win the men’s award this year.

Appropriately enough, he launched his own NFT collection earlier this year.


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