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Meta Launches Avatars Store Where Users Can Buy Designer Brands For Their Virtual Selves

Meta Launches Avatars Store Where Users Can Buy Designer Brands For Their Virtual Selves

Meta Launches Avatars Store Where Users Can Buy Designer Brands For Their Virtual Selves

Meta Launches Avatars Store Where Users Can Buy Designer Brands For Their Virtual Selves

Customers will be able to purchase clothing from upscale fashion companies like Balenciaga, Prada, and Thom Browne, according to an announcement made by Meta CEO Mark Zuckerberg on Friday.

Items will be priced between $2.99 and $8.99. Additionally, the store provides thousands of free clothes. The custom avatars are intended to serve as a user’s online persona on various social media platforms.

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In order for avatars in the metaverse to accurately represent the users behind the screens, Zuckerberg spoke with Eva Chen, Instagram’s vice president of fashion partnerships.

The billionaire CEO said the marketplace will allow creators to design and sell clothing. “A huge part of how people express themselves is through what they wear,” he said during the Instagram Live event.

Meta Launches Avatars Store Where Users Can Buy Designer Brands

To make an Avatar on Instagram, users can tap on their profile picture, go to edit profile, and then navigate to the “create avatar” option at the top.

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In a press release, Balenciaga CEO Cdric Charbit said the partnership could create new territories for the luxury market. “When Meta tweeted “Hey @Balenciaga, what’s the dress code in the metaverse?” we were instantly into it,” Charbit said.

The Meta Avatars Store will launch in the next few weeks in the US, Canada, Thailand, and Mexico on Instagram, Facebook, and Messenger.


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